in which the lessons of ZZ Top are applied to the marketplace

I've been thinking a lot about ZZ Top recently. This isn't something I generally do as a rule, but it was prompted by re-reading a blog post by the inimitable Giles Bowkett ostensibly about the song I'm Bad; I'm Nationwide. Go ahead and cue that up in the background while you read this post; it's vaguely relevant.

zz top

"Bad" in this sense of course is the good kind of bad, like the Michael Jackson song. It seems to be mostly about attitude. Giles makes the point that generally being bad is not correlated with being nationwide.

"I'm Bad, I'm Nationwide" is a ZZ Top song. Hopefully you can figure out what it's about, but just in case, the singer's point is that he is bad, and he is nationwide. [...]

It's good to be bad. It's good to be nationwide. It's even better to be worldwide. How can we apply the lessons of ZZ Top in the workplace?

Obviously if you walk into your boss' office, jump on his or her desk, pull down your pants, and perform toilet functions all over the place, that would be bad. But it would not be nationwide, and it would not encourage becoming nationwide. In fact, it would not really be bad, it would just be stupid. But this silly example highlights a deeper paradox: that which is bad is usually local, and that which is nationwide is usually good.

Giles goes on to talk about how the bad/nationwide balancing act applies to a career in software development, which is interesting, but I've been thinking about it in terms of projects instead. Take the familiar realm of editors. There are a few of them that are nationwide just by virtue of having survived and built up a following over the course of several decades. And they're also often bad when flame wars erupt over them, as is fairly common.

So Emacs and vi have somehow achieved the intersection of bad and nationwide, which as Giles posits is tricky to pull off. Simply being bad doesn't work in the long-term, and while quiet competence sometimes does, it's worth noting that in many cases attention helps a project improve in concrete ways—especially projects whose users are developers. This is pretty key for things like languages, libraries, and build tools.

The problem I'm faced with here is that being bad is also often correlated with being inflammatory. The easiest way to get attention in the software world is to pick a fight. You see this all the time on sites like Reddit; when people smell blood they upvote, which is why stuff like Aleph vs Node.js: the smackdown makes it to the front page despite being a superficial comparison.

The thing you have to remember about picking fights with another project or language just for the sake of it is that often the attention fallout is more evenly distributed than is intended. When someone goes out of their way to pick a fight, they usually aren't much good at hiding the fact that they've got an investment in one side. Impartial readers can usually pick up on this pretty easily, and they're likely to spot holes in the argument or write it off it as a piece of cheerleading. In cases of particularly unfair partisanship, they may even begin to sympathize with the target under attack.

The closest I've come to this sort of bad/nationwide is this post I made on Twitter a few months back:

Q: What's the difference between Ant and Maven? A: The creator of Ant has apologized.

This turned out to be just the right mix of nasty and clever to really take off; hundreds and hundreds of people passed it on, and over the next few days searches for my name came up with just pages and pages of this over and over again. At the time of this writing it's still on the second page of results in a search for my name.

I've got to admit, as the author of a build system that competes with Maven, this felt kind of good. The problem is it's totally a cheap shot—everyone involved with build tools ends up in a position of needing to apologize to their users given enough time. James Duncan Davidson has expressed his regrets over the use of XML in ant, Dave Thomas is less than proud of how RDoc has turned out, and I'm pretty sure the only reason the guy responsible for the tabs/spaces distinction in Makefiles hasn't apologized is that he fled to Tijuana for facial reconstructive surgery. Anyway, Leiningen will eventually be in the same position if it's not already.

why sample

So we're still left with this question of whether you can be bad and nationwide without also being a jerk. I think it's doable, but you just don't see it much because picking fights is so much easier. One example that comes readily to mind is _why the lucky stiff. He qualified not just by his off-kilter visual style but by his aversion to what he scoffed at as "best practices".

Perhaps this is why I have trouble swallowing unit testing or extreme programming or other best practices as the law. I guess there’s a place for these tricks (the work place,) but they do not speak to the pure form of hacking for hacking’s sake, which I so ardently defend! Unit testing, in particular, is designed to reel in spontaneous hacking. It is like framing a picture before it has been painted. Hacking, at heart, will continue to be something of spontaneous order, something of anarchy, and the landscape of hacking is something which comes from human action but is not of human design.

― This Hack was not Properly Planned

This may not sound particularly controversial, but in the context of the test-driven-fanatic Ruby community it was a pretty weighty heresy. But he was all about exploring the fringe, and some excellent ideas came of it. It caught peoples' eyes and drew them in, so much so that when he disappeared, the communities surrounding his projects picked up the orphaned bits and carried them forward.


Bad... and nationwide.

This is way more productive than us-vs-them fights that normally accompany attempts to be bad and nationwide. So what does this mean for you and me? Most people can't draw like _why, but injecting your own particular brand of crazy into your projects may be a slick hack you can pull to sidestep the negativity.

Here's an example: the new task in Leiningen spits out a blank Clojure project skeleton. At the time I saw a few too many "foojure"-type names popping up for new projects, and when I saw one called "Couverjure" I said enough is enough. Now the new task will refuse to generate projects named after *jure puns. Arbitrary? You bet. Ridiculous? Perhaps. But harmless and easy to work around. And don't forget controversial:

no more jure names

The point is: don't take yourself too seriously. Hack the good hack and leave an easter egg or two around for the adventurous. Then you too can be bad... and nationwide.

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